The Why of the Buy Consumer Behavior and Fashion Marketing Pdf
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Clarification
How practise consumers determine what to buy for their wardrobes and their homes? What drives them to choose 1 make over another? This electric current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry.
The second edition of Why of the Buy: Consumer Behavior and Mode Marketing updates its presentation of how psychology, sociology, and civilization influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying chemical element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and blueprint in an enthusiastic and relevant way that will attract and appoint students.
New to this Edition
~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet
~ Added discussion of Omnichannel retailing in Affiliate 13
~ Expanded and updated coverage of technology, ideals, and social responsibility
~ What Practice I Need to Know Nearly …? list the objectives of each chapter and provide a roadmap for study
~ More than than twenty% new photos all in full color
Chapter Features
~ Let'due south Talk features throughout each chapter encourage students to relate the topic to their experiences and observations
~ Instance in Point and Point of View box features in each chapter offer real life instance studies or electric current viewpoints on relevant consumer behavior and marketing topics
~ Affiliate mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings
~ Summaries, Primal Terms, Questions for Review and Activities
Table of Contents
Preface
Acknowledgments
Introduction
Part I: We Are All Consumers
Chapter 1 Why Is Consumer Beliefs Important to the Fields of Style and Blueprint?
Chapter 2 Consumer Behavior, Marketing, and Fashion: A Working Human relationship
Part 2: Internal Factors Influence Fashion Consumers
Chapter 3 How Manner Consumers Perceive, Larn, and Retrieve
Chapter four Motivation and the Fashion Consumer
Affiliate 5 Attitude and the Way Consumer
Chapter 6 Personality and the Fashion Consumer
Role 3: External Factors Influence Manner Consumers
Chapter 7 Age, Family, and Life Bicycle Influences
Chapter 8 Social Influences on Way Consumers
Chapter 9 Demographics, Psychographics, and the Style Consumer
Office 4: How Style Marketers Communicate and Consumers Decide
Chapter x How Marketers Obtain and Utilize Consumer Information
Affiliate 11 Social Media and the Fashion Consumer
Chapter 12 Consumer Decision Making
Chapter 13 How Fashion Consumers Purchase
Chapter 14 Global Consumers of Mode and Pattern
Part V: Fashion Consumers and Responsible Citizenship
Chapter 15 How Ideals and Social Responsibility Touch on Consumer Behavior
Affiliate 16 The Role of Authorities for Mode Consumers
Glossary
Credits
Index
Product details
| Published | 18 Dec 2014 |
|---|---|
| Format | Paperback |
| Edition | 2nd |
| Extent | 480 |
| ISBN | 9781609018986 |
| Imprint | Fairchild Books |
| Illustrations | 180 color illus |
| Dimensions | 255 x 205 mm |
| Publisher | Bloomsbury Publishing |
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